Eye Ball Detection – Orientation Detection
Using a camera and our software we can detect the number of eye balls looking at a media display. We can also approximately identify the side/orientation (left or right) of the advert they are looking at.
How do we do this detection?
Initially we will place our camera and collect data. Within 1-2 weeks we would be able to gather enough data to optimize the accuracy. A report of the data will be generated.
Over time the system will become capable to even identify gender and approx. ages of the audience.
Here is a basic demo of how the eye ball detection and orientation works: